By Esemplastic|October 22, 2018|Capital Efficient, Money, Startup, Venture Capital|

MONEY IS AN ILLUSION THAT CAN BE WIELDED TO YOUR ADVANTAGE. Have we been mislead on how to approach and attract money? Twenty years ago I learned through failure and 100s of venture experiments that money goes where it’s best treated. A dire ingredient within any angel investor, venture capital or private equity mantra. Money seeks to be protected, vested and monetized.  So why are most startups today asking for

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